Simon Coles

Simon is an eCommerce trading and digital transformation specialist, currently working for Adobe where he provides strategic eCommerce consulting to clients and partners across EMEA & Asia Pacific. Prior to working for Adobe, Simon led the digital operations for large retailers in UK, Europe & Australia.

Purpose-led & motivated by the opportunity of utilising technology for good, Simon also founded alphaCOMMERCE, a consultancy and media platform focused on championing and accelerating sustainability in the retail sector.

Growing up in southwest England, Simon’s connection to the ocean began through surfing, leading to him studying Ocean Science at the University of Plymouth. Whilst his career diverted to technology, his love for the ocean has remained a constant, with a lifelong passion for surfing, diving & travel, pursuing these sports across the globe.

Having spent the past 10 years in Sydney, Australia, Simon has recently relocated back to the UK with his family and is now based in Bristol where he is committed to utilising his experience to try and ensure his children get the same opportunity to experience the beauty of our oceans.